September 4 2017
Farmdrop plant seeds of change in Bath
Farmdrop – the online ethical grocer that sources and delivers food from local producers and farmers – has launched its online shop for people living in the Bristol and Bath area.
Originally launched in London in 2014, Farmdrop has been steadily growing a loyal customer base and is now adding an additional 170 West Country suppliers including Bath Soft Cheese, Somerset Charcuterie, Lovett Pies, Bath Harvest Oils and Bath Culture House to their existing 200 produce providers who currently supply more than 17000 customers in London.
Farmdrop is on a mission is fix what the company deems a broken food chain, perpetuated by supermarkets that often source produce from a great distance, waste unsold food and give an unfairly low cut of sales back to the farmers. The service sources and delivers from local producers to doorsteps in under a day, only harvests produce already purchased and gives farmers an unprecedented share of the sale price. Local food producers within 100 mile radius of Bristol and Bath are poised to deliver high-quality, locally sourced produce that’s guaranteed to be fresh upon arrival, as food is only harvested once a customer has placed an order. Farmdrop pay 75% of the purchase price – roughly double that of British supermarkets – to local food producers, but are still able to offer consumers competitive prices for ethically sourced produce as the company doesn’t have the overheads associated with physical stores. And making this already tasty news even tastier, Farmdrop use a fleet of lower-cost, environmentally-friendly electric delivery vans rather than large diesel lorries – meet the Vanimals (see pic), which are set to be a familiar sight on our streets.
So, how does the service work? It’s all very simple. Customers place an order online via farmdrop.com and choose either a free six-hour delivery slot or a £3 one-hour slot. The farmer then harvests the produce ordered, and the order is packed and delivered to the Farmdrop hub where it will then go out for delivery on the same day.
“We’re on a mission to fix the food chain and prove that there’s a better alternative to supermarkets that’s convenient as well as exceptionally good value for money,” says Farmdrop co-founder Ben Pugh. “The south west has always felt like the natural place for us to go next because people in Bristol and Bath – who are situated right in the heart of the UK’s farming industry – are passionate about knowing where their food comes from and supporting their local farmers.
“We love the ethos of Farmdrop,” says Luke Hassel from Story Organic, a Farmdrop supplier. “It’s all about linking great producers directly with their local customers. I think it’s fantastic that Farmdrop is now open in Bristol and Bath, as the people in this region are incredibly passionate about their food and the quality of local food producers. I believe that Farmdrop is set to thrive.”Categorised in: News