May 2 2017

Analytics (Bath): – 25 Apr – 01 May 2017

The website stats have taken a beating over the past couple of weeks, could be with a lack of Newsletters driving users to the site because I’ve been on holiday. It could be worth trying to drive traffic to the site via Twitter a bit more this month – especially with all this new exciting Pig Guide stuff going on – Bath Feast etc.

Twitter stats were a lot weaker in the past month than previously, a lot less tweets have been sent out & a lot less interactions made.

The newsletter had a hard time too, the last story about Spring at the Marlborough had a poor click rate compared to the Piattino review – maybe reviews are more popular & also that pic was really good!

Website

The website stats are from the past week.

Unique visitors

463

Last week average

312

Last year average

953

Average session duration

2016 avg147s
Last week's avg89s
This week's avg78s
Monday58s
Tuesday77s
Wednesday114s
Thursday125s
Friday32s
Saturday33s
Sunday133s

Behaviour flow document

The Behavior Flow report visualizes the path users traveled from one page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.

View PDF

Most popular profiles

Links clicked from social media

Twitter icon 108 (73.97%) Twitter icon 38 (26.03%)

Twitter

The Twitter analytics are from the past 28 days.

Tweets

138

Impressions

73.4K37.2%

Profile visits

1,72928.1%

Mentions

4366.6%

Followers

11.8k108

Newsletter

The Newsletter stats are from the past week.

Take a look at Mailchimp's average open & click rate stats by industry for reference.

Subscribers

7020

Open rate

30.7%7.2%

Click rate

5%9.2%

The Pig Guide:

Official Brand Ambassadors for this year's Great Bath Feast. Get involved >

The Great Bath feast

the pig tweets! twitter icon