February 13 2017

Analytics: 6 – 12 Feb 2017

Twitter is ever-improving with some huge stats over the past 28 days. Up to 144k impressions & a big increase in followers.

I didn’t send a newsletter out last week, probably should have sent that Long Arms one. It’s definitely had a knock on effect to the sites website visitor stats.

We only had 253 unique visitors to the site last week & an interesting trend in session duration as people were picking up their reading time during the week with Friday’s readers taking an average of almost 4 minutes on the site.

We’re getting a lot of traffic coming in from Facebook. We’ve been considering how to use Facebook & Instagram in the office as it could be a very good way to increase our web stats & get more users on the site. We don’t want to create work for ourselves though so we need to figure out how to create a decent workflow, content for both & ways to link to the site. More news later on that.

Website

The website stats are from the past week.

Unique visitors

253

Last week average

459

Last year average

878

Average session duration

2016 avg147s
Last week's avg129s
This week's avg109s
Monday54s
Tuesday85s
Wednesday107s
Thursday180s
Friday232s
Saturday68s
Sunday55s

Behaviour flow document

The Behavior Flow report visualizes the path users traveled from one page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.

View PDF

Most popular profiles

Links clicked from social media

Twitter icon 12 (54.55%) Twitter icon 10 (45.45%)

Twitter

The Twitter analytics are from the past 28 days.

Tweets

299147.1%

Impressions

144k113.7%

Profile visits

3,26590.2%

Mentions

459110.6%

Followers

11.5k120

Newsletter

The Newsletter stats are from the past week.

Take a look at Mailchimp's average open & click rate stats by industry for reference.

Subscribers

nana

Open rate

nana

Click rate

nana

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