January 31 2017

Analytics: 24 – 30 Jan 2017

The past 28 days have been great in terms of Twitter action. Almost 100% more tweets which aligned with 100% more action online, more views, impressions & engagement. We reached an enormous 122k in impressions, this is how many Twitter accounts The Pig Guide could have been seen on via retweets & engagement.

Not so hot was the website stats, dropping about 35% hits from last week. Also, the average time spent reading articles on the is down from last week & last year by about the same percentage. Could be down to the news stories, the previous week was all about the pizza club which may have made better reading than Lux party & Gainsborough Sunday lunch. Looks like procrastination at work on a Monday & tails off in the week with people reading The Pig Guide for longest at the start of the week.

A gradual increase in newsletter followers but stats fell slightly on how many people opened & clicked the email.

Website

The website stats are from the past week.

Unique visitors

567

Last week average

865

Last year average

897

Average session duration

2016 avg172s
Last week's avg168s
This week's avg116s
Monday209s
Tuesday128s
Wednesday109s
Thursday130s
Friday62s
Saturday89s
Sunday58s

Behaviour flow document

The Behavior Flow report visualizes the path users traveled from one page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.

View PDF

Most popular profiles

Links clicked from social media

Twitter icon 47 (68.12%) Twitter icon 22 (31.88%)

Twitter

The Twitter analytics are from the past 28 days.

Tweets

23797.5%

Impressions

122k89.6%

Profile visits

2,96198.1%

Mentions

35161.0%

Followers

11.5k134

Newsletter

The Newsletter stats are from the past week.

Take a look at Mailchimp's average open & click rate stats by industry for reference.

Subscribers

68415%

Open rate

38.1%3.6%

Click rate

9.0%5.2%

The Pig Guide:

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