February 27 2017
Analytics: 20 – 26 Feb 2017
Seeing some great improvements on the website hits & overall time spent on the site. I spent some time before the start of last week working on the way that users interact with the site, the ‘search all’ is now randomised to give a fairer few of the listings. The search function was being used a lot more thoroughly since then, a possible side effect.
I can see the time spent reading the top 5 listings is around the 3 minute mark for each, users are not only clicking through to see the pretty pictures but taking the time to read the reviews which is a great sign.
There has been a lot of traffic on the new job section & in fact the 3 jobs listed were in the top 10 most popular pages on the site last week. Obviously we don’t want it to become a job site but good to see that more users are getting to the site & it could be partly to do with this extra boost of content.
Again, brilliant Twitter stats & the newsletter has worked a treat in taking people through to the site with a much higher than average open & click rates. The Southgate news story proved a popular one both through the newsletter & on the site.
The website stats are from the past week.
Last week average
Last year average
Average session duration
Behaviour flow document
The Behavior Flow report visualizes the path users traveled from one page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.View PDF
Most popular profiles
- The Cross Keys
- Dough Pizza
- Chez Dominique
- Bath Priory
- Lux Rewards
The Twitter analytics are from the past 28 days.
The Newsletter stats are from the past week.
Take a look at Mailchimp's average open & click rate stats by industry for reference.
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