February 27 2017

Analytics: 20 – 26 Feb 2017

Seeing some great improvements on the website hits & overall time spent on the site. I spent some time before the start of last week working on the way that users interact with the site, the ‘search all’ is now randomised to give a fairer few of the listings. The search function was being used a lot more thoroughly since then, a possible side effect.

I can see the time spent reading the top 5 listings is around the 3 minute mark for each, users are not only clicking through to see the pretty pictures but taking the time to read the reviews which is a great sign.

There has been a lot of traffic on the new job section & in fact the 3 jobs listed were in the top 10 most popular pages on the site last week. Obviously we don’t want it to become a job site but good to see that more users are getting to the site & it could be partly to do with this extra boost of content.

Again, brilliant Twitter stats & the newsletter has worked a treat in taking people through to the site with a much higher than average open & click rates. The Southgate news story proved a popular one both through the newsletter & on the site.

Website

The website stats are from the past week.

Unique visitors

635

Last week average

525

Last year average

912

Average session duration

2016 avg147s
Last week's avg164s
This week's avg151s
Monday166s
Tuesday156s
Wednesday176s
Thursday169s
Friday164s
Saturday92s
Sunday88s

Behaviour flow document

The Behavior Flow report visualizes the path users traveled from one page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content issues.

View PDF

Most popular profiles

Links clicked from social media

Twitter icon 81 (81%) Twitter icon 19 (19%)

Twitter

The Twitter analytics are from the past 28 days.

Tweets

26511.8%

Impressions

129k13.1k

Profile visits

2,9242.6%

Mentions

46330.4%

Followers

11.6k101

Newsletter

The Newsletter stats are from the past week.

Take a look at Mailchimp's average open & click rate stats by industry for reference.

Subscribers

73147

Open rate

37.1%1.1%

Click rate

11.8%2.8%

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